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Smiles for Life

The Smiles for Life Foundation is the children's charity organization of the Crown Council. Each year over a four-month period, Crown Council dentists participating in the Smiles for Life campaign offer professional tooth whitening at less than their normal fee and donate 100% of the cost to children's charities across the United States and Canada.



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Heartland Dental Care, Inc. (HDC) is a dental services company that provides administrative, management, financial, marketing and advertising, information technology, procurement and other business support services to dental practices. HDC does not practice dentistry or provide clinical services to patients. HDC and an affiliated company also provide business development and real estate management services to assist dental practices in developing, affiliating with and opening new dental offices.