Creating A Culture . . . Smiling Magazine
As another way to build and enhance the culture at Heartland Dental Care, the decision was made to create a company newsletter. However, the concept quickly changed in the early stages of development and the newsletter evolved into a company magazine. "Smiling" was launched in September 2003. Published quarterly, this 50,000-circulation publication enables Heartland and its family members to share their stories not only with each other but also with their patients and other professionals in the dental industry.
Although the publication continues to evolve with each issue, its core components remain the same. Regular features focus on Leadership and Mentoring and Training/ Continuing Education, as well as the shared successes of individual members of the Heartland Family.
From book reviews and suggested reading materials to case studies and smile designs, "Smiling" highlights the achievements, successes and spirit of sharing that is ever-present throughout Heartland. There’s even a section dedicated to the different events and activities that Heartland Family members participate in. The Heartland Family Photo Album captures these "Kodak Moments," further strengthening the sense of family and belonging that radiates throughout the company.
You, too, can achieve that sense of belonging.
All you have to do is email
and your name will be added to "Smiling’s" mailing list or you can subscribe
online HERE.
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Latest Smiling Issue
Fall 2009
 Smiling Magazine Archive
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